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Home» How To » What is Digital Strategy?

What is Digital Strategy?

Posted by smedia - July 20, 2011 - How To, Marketing, Social Media
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A lot of people confuse digital strategy with social media. They are not the same. Social media is part of a comprehensive digital strategy, but as a stand alone tactic it does not constitute a digital strategy. Instead, digital strategy is an overall plan for integrating real-time communications into your organization’s DNA.

Benefits and Challenges:

  • Faster throughput of information.
  • New employee skill sets will be needed.
  • Customer/client intelligence will expand dramatically.
  • Communications will become geometric and multi-tiered.
  • Marketing will become increasingly permission based.
  • Web presence will be closely linked to business success.
  • Decision making at every level will incorporate digital
  • User experiences will become central to your business.
  • Analytics will replace more traditional metrics.
  • Information will increasingly flow through new real-time channels.

Organizations that incorporate digital will find themselves dramatically out-pacing their competition for four reasons:
Achieve the digital cultural shift before your competitors.
Attract best and brightest employees who are immersed in new media.
Connect and collaborate with customers/clients in a real-time environment.
The value of your organization overall will be enhanced after full digital integration.
For most organizations it is not a question of why should I as much as it is when to begin the process. Our advice is now!

Massey Powell develops digital strategies to help unleash the power of information in a real-time communications environment. If you would like more information on our services, please contact us at info@masseypowell.com. Also, We invite you to visit our daily newsblog at www.socialmedianewslink.com to learn more about social media research, trends and best practices.

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