What Does Google+ Mean to Small Businesses? With the recent launch of Google+, there has been considerable focus paid to debating the merits of Google+ vs. Facebook. However, beyond direct comparison of apples and oranges, there’s a bigger story at play here for Google+. Since its start in 1998, Google has been building and amassing […]
Read MoreA lot of people confuse digital strategy with social media. They are not the same. Social media is part of a comprehensive digital strategy, but as a stand alone tactic it does not constitute a digital strategy. Instead, digital strategy is an overall plan for integrating real-time communications into your organization’s DNA. Benefits and Challenges: […]
Read MoreSocial Media – ‘friend or foe' View more presentations from Andy Headworth
Read MoreHow to: Get Started in Social Media in 9 Steps by PAM SAHOTA on 14. MAR, 2011 Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. My first recommendation, do not just set up […]
Read MoreJamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media. He’ll be speaking about his Social Media ROI Cycle at the SXSW Conference in Austin on March 15. Not long ago, […]
Read MoreSocial media platforms are not only changing the way we communicate and do business, they’re also changing our level of influence as customers and citizens. Recent events in Egypt, Iran, and Yemen show just how quickly messages can go viral and how much these viral messages can impact world affairs. Social media has given the […]
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